Todd Raphael
Head of Content at SkyHive
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Nov 9, 2023 • 34min
Zach Bryan: B2B Marketing Lessons from the Hit Song “Something in the Orange” with Todd Raphael, Head of Content at SkyHive
Todd Raphael, Head of Content at SkyHive, discusses how to create content that resonates with a wider audience by embracing open interpretation. The podcast explores the viral success of Zach Bryan's song 'Something in the Orange' and the power of different versions in B2B marketing. It also emphasizes the importance of data-driven decision making and creative thinking in marketing strategies.
