Todd Libby, a web developer and advocate for accessibility, discusses the impact of deceptive patterns, or 'dark patterns', used on websites today. He delves into the nuances of the Web Content Accessibility Guidelines (WCAG) and their potential to tackle these manipulative designs. From fake scarcity tactics to confusing wording, Todd highlights how these practices trap users. With a focus on ethics and legal implications, he emphasizes the responsibility of designers and the need for clearer guidelines to protect all users, especially those with diverse needs.