Todd Kellerman, a partner at V3 Limited, advises family offices on direct investing strategies, while Tim Wray focuses on leveraging entrepreneurial skills within this realm. They discuss motivations behind family investments, the shift towards illiquid assets, and highlight the importance of governance. The duo emphasizes identifying strengths, building robust strategies, and navigating liquidity traps. They provide practical steps for starting direct investment programs, underscoring the need for alignment and operational advantages to avoid costly mistakes.
