Former Director of SEO and Digital Strategy at Salesforce and Head of Digital Experience and SEO at Vimeo, Todd Friesen, discusses building a successful SEO crew, navigating obstacles with Google Analytics 4, being proactive about potential traffic loss caused by Search Generative Experience, and the impact of AI on content writers. He also emphasizes the importance of transparency, effective communication, and adapting to changes in SEO. Overall, the podcast offers insights into overcoming challenges in the SEO industry.
