Todd Clauser, creator/influencer specialist who runs outreach and activation at Aligned, and Ashley Lewin, head of marketing running Aligned’s B2B influencer program, discuss using influencer marketing as a repeatable demand lever. They cover aligning influencer strategy to PLG + sales-led motions, which creator types to start with, three-month trials and onboarding workflows, turning creator posts into paid creative, incentives tied to signups, and spotting fake AI engagement.
