Toby Park

Toby Park, Director of Climate, Energy and Sustainability at the Behavioural Insights Team, shares fascinating insights on using psychology to promote sustainable behavior. He reveals how renaming a meat-free dish as 'field-grown' dramatically increased sales. By targeting home-movers, biking participation soared by 400%. The conversation also highlights the power of social norms in boosting sales and how reframing household appliance options led many Brits to choose energy-efficient fridges. Tune in for a deep dive into behavior-driven sustainability strategies!