Toby Maloney

Toby Maloney, an accomplished bartender and consultant known for his work at Milk & Honey and The Violet Hour, shares his journey from busboy to cocktail innovator. He reflects on the tumultuous launch of The Violet Hour and its pivotal role in the Cocktail Renaissance. Toby also discusses opening bars in 2025, emphasizing rapid service innovations like pre-batched 'Flavor Booms' and unique pouring techniques. He dives into the potential for Gen Z's 'Fern Bar' moment, revealing exciting trends in the beverage landscape.