Tobi Lütke, CEO of Shopify, shares his journey from a German coder to a global e-commerce leader. He discusses the role of cultural differences in innovation, emphasizing how outsiders can be great coders. The conversation dives into why German education stifled him and contrasts craftsmanship with American business agility. Tobi explains the future of retail with AI and VR, and interestingly, he connects business insights from fantasy literature to real-world management. The podcast is a blend of personal anecdotes and profound industry lessons.