Tobi Lüthke, the CEO and co-founder of Shopify, shares his journey from a German coder to a leading innovator in e-commerce. He discusses the cultural dynamics between Germany and North America, including how outsiders excel in coding. Tobi humorously reflects on his miserable schooling in Germany and the lack of tech giants there. He dives into the future of retail with AI and virtual reality, emphasizing the lessons fantasy novels provide for leadership. Plus, he explores the balance between trust and creativity in the workplace.