TJ Peeler

TJ Peeler, Director of User Experience at Allegiance Group, and Meredith Berents, a Digital and SEO Analyst, share their expertise in navigating the complexities of SEO for nonprofits. They reveal that less content can drive better results when it’s high-quality and regularly updated. The duo discusses the importance of aligning content with audience intent, audit strategies for uncovering high-performing articles, and using data to enhance engagement. They also emphasize optimizing existing material over constantly creating new posts.