

TJ Kelly
VP of Sales at Tier 11
Best podcasts with TJ Kelly
Ranked by the Snipd community

Jul 26, 2024 • 48min
What Are Marketing Performance Metrics™ & Why Are They Important?
TJ Kelly, VP of Sales at Tier 11, discusses connecting marketing to financial outcomes, challenging reliance on ROAS, and promoting profitable growth. They emphasize Marketing Performance Indicators (MPIs) for strategic decision-making and holistic growth. The podcast delves into case studies, breaking down silos in marketing channels, and integrating finance with marketing for real business outcomes.