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Timothy Conner
American entrepreneur and marketing expert with 30+ years living and working in Japan; founder and CEO of Synnovate (Cinovate) who helps foreign brands enter the Japanese market and writes/mentors on market entry and entrepreneurship.
Best podcasts with Timothy Conner
Ranked by the Snipd community
Dec 9, 2025
• 1h 4min
Why Ikea failed in Japan (and what we learned from it)
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In this engaging discussion, Timothy Conner, an American entrepreneur with over 30 years of experience in Japan, shares his journey from a newcomer to a successful branding expert. He highlights common pitfalls foreign brands face, like neglecting market research and assuming past successes translate into Japanese markets. Timothy emphasizes the importance of relationship-building and offers insights into Japan's unique business culture and project processes. He also explores notable case studies, including lessons from IKEA and the successes of Harley-Davidson.
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