Tim Zheng

Co-founder and CEO of Apollo, a go-to and sales intelligence platform. He led the company's pivot from a sales-led to a PLG model, resulting in significant ARR growth.

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Jun 22, 2025 • 52min

E114: How Apollo Plans to Grow From $150M to $1B+ in ARR

Tim Zheng, co-founder and CEO of Apollo, shares his journey transforming the company from a struggling sales-led model to a thriving product-led growth powerhouse. He reveals how lowering the price to $99/month skyrocketed revenue to over $150M. Zheng discusses the significant role of AI, with over 50% of Apollo's code driven by it, and the importance of finding executive talent as they scale. He also looks ahead to breaking the elusive billion-dollar barrier, highlighting the challenges and opportunities in today’s competitive tech landscape.

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