Tim Rowe
Ad-tech and out-of-home/streaming TV specialist who helps brands blend OOH and CTV for measurable performance; associated with CognitionAds and curates StateOfStreaming resources.
Best podcasts with Tim Rowe
Ranked by the Snipd community
17 snips
Oct 21, 2025 • 40min
You Can Get $0.80 CPM from TV Streaming Ads Right now
Tim Rowe, an ad-tech specialist from CognitionAds, dives into the dynamic world of out-of-home and streaming TV advertising. He reveals how billboards can drive social virality and discusses the strategic advantages of blending OOH with CTV to lower customer acquisition costs. Rowe emphasizes budget-friendly CPMs, measuring effectiveness through blended CAC, and the importance of creative over granular targeting. He also highlights the potential for higher conversion rates in streaming and offers insights on making quick tests with modest budgets.
17 snips
Jan 17, 2025 • 49min
Episode 106: Dissecting the Vistar-TMobile and Sincera-TTD deals
Tim Rowe, an expert on Out of Home advertising, dives deep into the $600 million Vistar-T-Mobile acquisition and its impact on digital ad tech. He discusses how this deal enhances T-Mobile's advertising capabilities and shifts dynamics within the telecom industry. The conversation also examines The Trade Desk's surprise acquisition of Sincera, focusing on its revenue potential and strategic advantages. With insights on AI's role in advertising and emerging opportunities for startups, Rowe sheds light on the future of ad tech.
