Tim Parr, CEO and Founder of CADDIS, is on a mission to redefine aging through eyewear. He critiques the eyewear market for neglecting those over 40 and shares personal experiences on embracing age rather than shunning it. Tim discusses the economic power of the 50+ demographic and innovative marketing strategies, including storytelling and in-person engagement. He reflects on his journey from bluegrass musician to entrepreneur, emphasizing authenticity in branding. Plus, he highlights the importance of mentorship in fostering creativity within business.