Tim Huang

Steve Tadellis, a marketing expert from UC Berkeley, and Tim Huang, a research fellow with insights into the attention economy, delve into the world of digital advertising. They tackle the effectiveness of digital ads versus traditional TV, revealing surprising truths about ad spending and consumer behavior. The discussion highlights challenges in quantifying success and skepticism around the industry's claims of engagement. They also explore the risks of a potential digital-ad bubble and emphasize the need for diverse economic strategies in marketing.