In this discussion, Tim Griglio, a seasoned short-term rental owner in the Smoky Mountains, shares his savvy insights on navigating the winter rental market. He highlights crucial holiday pricing strategies, emphasizing the importance of adjusting rates for less popular dates. Tim also discusses emerging traveler demographics for 2025, particularly a rise in older travelers. The conversation further explores leveraging the upcoming tax season for bookings and effective negotiation tactics for potential property investments.