Tim Green, the Chief Operating Officer at TeamUp, dives into the thriving landscape of the fitness industry. He emphasizes how fitness has evolved from simple gyms to essential community hubs. Tim highlights the importance of retention over acquisition for building loyalty, and shares insights on how AI is set to change the game. The role of technology in enhancing user experience and the vital presence of human instructors are also discussed. As fitness professionals become tribe leaders, new entrepreneurial opportunities arise, making this an exciting time to be involved in fitness.