Tim Ellis

Tim Ellis, EVP and CMO at the NFL, and Marissa Solis, SVP of Global Brand and Consumer Marketing, discuss the league's innovative marketing strategies. They explore how the NFL extends its relevance year-round through engaging storytelling and digital platforms. The conversation highlights the significance of the Super Bowl in global outreach and the rise of flag football in attracting diverse audiences. They also emphasize the importance of creating emotional connections with fans and the NFL's efforts to replicate its U.S. success internationally.