Tim Dornfeld

Tim Dornfeld, Director of Category Management at KeHE, shares invaluable insights on the dynamics of working with distributors in the CPG landscape. He highlights common misconceptions and identifies what sets successful brands apart. Tim explores the significance of category management, trends like the surge of protein-packed products, and the shift towards non-alcoholic beverages. He also discusses KeHE's commitment to community impact and offers strategic advice for brands looking to scale effectively in retail.