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Tim Dikun
Chief Operating Officer of Teaching.com. He discusses the importance of trust in web2app funnels and replacing free trials with money-back guarantees.
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May 28, 2025
• 44min
What Reading.com Learned Testing Prices and Funnels — Tim Dikun, Teaching.com
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Tim Dikun, the Chief Operating Officer of Teaching.com, shares insights on enhancing web2app funnels through trust and innovative strategies. He emphasizes replacing free trials with money-back guarantees to attract high-intent users and improve lifetime value. Dikun highlights the significance of parental involvement in children's learning, showing how it boosts educational outcomes. He also discusses the need for flexible development approaches, warning against rigid frameworks that stifle creativity in product design.
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