Tim Calkins
Marketing professor at Kellogg and expert on marketing strategy and advertising; provides analysis on influencer marketing and how brands should adapt to social-media-driven consumer trust.
Best podcasts with Tim Calkins
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Jan 26, 2026 • 17min
The Authentic Appeal of Influencer Marketing
Tim Calkins, marketing professor at Kellogg and strategy expert, breaks down influencer marketing’s rise and why social-media testimonials feel real. He explores TikTok’s algorithm and niche creator communities. He explains how brands find the right creators, trade control for authenticity, and test and boost creator-driven campaigns.
