Tim Caito

Tim Caito, a sales strategist at Force Management, joins Rachel to share insights on effectively communicating customer needs internally. Their discussion revolves around the critical balance between external sales and internal alignment. Tim emphasizes the value of early engagement with internal teams to avoid complications and enhance negotiations. They explore the challenges of internal approval bottlenecks and highlight best practices for teamwork to ensure customer satisfaction. Understanding customers' underlying interests is key to fostering innovative solutions and achieving successful outcomes.