Tim Burrowes, co-founder of the renowned media brand Mumbrella, discusses his journey from traditional journalism to digital innovation. He shares how Mumbrella quickly gained traction with a lively comment section and industry events that raked in millions. Tim explains the strategic decisions behind selling the brand and dives into his latest venture, Unmade, emphasizing the power of Substack and an email-first approach. He also addresses the current challenges of launching media companies in a saturated market, highlighting the need for unique content and audience engagement.

Tim Burrowes, Founder of Unmade, discusses AI's impact on media, challenges for journalists, evolution of creative agencies, and disruptions caused by Generative AI. He explores the balance between human creativity and AI automation, future training for creatives, and the role of AI in investigative journalism. The podcast delves into business model transformations, the symbiotic relationship between AI and journalism, and the potential consequences for marketing agency models.