Tim Angel, a successful entrepreneur who went from living on couches to generating 30 million in annual revenue, discusses his journey of creating the best solution for iPad cases. He shares how he almost went out of business but turned things around by going direct to consumer. Tim also emphasizes the importance of consistently improving, scaling up advertising, and building relationships with manufacturers. The chapter descriptions include setting high standards, finding meaningful goals, creating premium products, and not giving up on your goals.
