Tigran Mkrtchyan

Tigran Mkrtchyan, Head of Digital Marketing at CoinStat, shares his innovative app marketing strategies that blend behavioral psychology with animated paywalls. He discusses how to revolutionize paywall optimization, boosting engagement and revenue. Tigran explores the emotional aspects of consumer decision-making and shares creative case studies, including seasonal campaigns that leverage cultural references. His unique approach to situational marketing highlights the importance of timely strategies and user-generated content in driving app growth.

In this engaging discussion, Tigran Mkrtchyan, Head of Digital Marketing at CoinStat, reveals groundbreaking app marketing tactics. He emphasizes the power of animated paywalls, showcasing how they can drastically improve user conversion rates. Tigran also introduces the concept of 'situational marketing,' illustrating how emotional connections can enhance consumer decisions. He dives into strategies for rethinking paywalls using behavioral psychology and shares successful case studies that demonstrate the impact of well-timed, thematic campaigns.