Tiffany "The Budgetnetista" Aliche, a former preschool teacher turned financial educator, shares her inspiring journey of creating the Live Richer Challenge. Over 150,000 women have transformed their finances through this free challenge, collectively saving $17 million and paying off $1.5 million in debt. Tiffany discusses how offering value for free led to her $500,000 revenue model through speaking, book sales, and membership programs. She emphasizes the importance of community and innovative marketing strategies that can be replicated across various industries.