Tiffany Perkins Munn
Head of data and analytics for connected commerce, payments and digital wallets at JPMorgan Chase and author of Data Decoded; provides expertise on data, AI and consumer experience in financial services.
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Dec 16, 2025 • 44min
2026 trends: The zero-click customer journey
Tiffany Perkins Munn, Head of Data and Analytics at JPMorgan Chase, and Stephen Whiteside, WARC's Head of Content for the Americas, dive into the evolving landscape of AI and its impact on the customer journey. They discuss how generative engine optimization (GEO) is shaping marketing strategies and the shift from traditional SEO. Tiffany emphasizes the need for brands to foster trust through consumer-generated content while Stephen explores the future of agentic commerce, highlighting its implications for industries like finance and travel.
