Thomas Zoega Ramsoy

Thomas Zoega Ramsoy, CEO of Neurons and author of "How to Make People Buy," shares his expertise in neuromarketing and consumer neuroscience. He emphasizes that genuine engagement outperforms manipulation in marketing strategies. Thomas discusses the significant role of unconscious decision-making and micro-decisions in shaping consumer behavior. He reveals the importance of capturing attention within the first second of an ad and warns against design pitfalls like the "corner of death." Additionally, he highlights how AI is transforming neuromarketing, making it accessible for all businesses.