Thomas Watkins
Design psychologist, product strategist, and founder & principal UX architect at 3Leaf, host of The Design Psychologist and Product-Led Growth Leaders podcasts, and a lecturer on innovation and design at Rice University's Graduate School of Business.
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Jan 28, 2026 • 50min
57. The Next Decade of UX: Why Psychology Matters More Than Ever (Feat. Thomas Watkins, Founder & Principal UX Architect at 3Leaf)
Thomas Watkins, design psychologist and founder of 3Leaf, blends cognitive science with product strategy. He explores how design shapes behavior and identity. He warns that templates can flatten experiences and cautions against personifying AI. He shares practical ways to combine psychology and AI to automate tedium while keeping products human-centered.
