In this engaging discussion, Erika James, dean of the Wharton School, and Olivia Rodrigo, chart-topping singer-songwriter, join Shalom Schwartz, a psychology professor, and Thomas Talhelm from the University of Chicago. They explore where values originate, contemplating familial influences versus societal expectations. The group also dives into how music conveys deep personal values, and why brands, like McDonald’s, sometimes stray from customer preferences. Their insights reveal the complex interplay between upbringing, culture, and evolving societal standards.