Thomas Peyer

Director of Growth at SCAYLE, tasked with growing the business internationally. Previously worked at Adidas as VP Advanced Analytics and as a McKinsey consultant.

Best podcasts with Thomas Peyer

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Dec 13, 2024 • 23min

Transforming Global Fan Engagement with Patrick Jenkinson, Commercial Director Venue & E-Commerce, Manchester United & Thomas Peyer, SCAYLE

In an engaging discussion, Patrick Jenkinson, Commercial Director at Manchester United, and Thomas Peyer, Director of Growth at SCAYLE, explore the future of fan engagement through e-commerce. Patrick reveals how Manchester United is pivoting to in-house e-commerce to offer tailored experiences to its vast global audience. Thomas shares insights on SCAYLE's tech innovations, enabling seamless shopping and content integration. The conversation also highlights the evolving landscape of retail, underlining loyalty programs and technology as key drivers of fan loyalty.