Thomas Hartmann

In this engaging discussion, Thomas Hartmann, Co-founder of Product Masterclass, unveils his insights on transitioning B2B software companies from project to product mode. He highlights seven recurring challenges that inspired his framework, contrasts project versus product roadmaps, and emphasizes the importance of shifting focus from individual customer requests to broader market opportunities. Thomas also shares practical hacks for mindset change and the necessity of leadership alignment to achieve scalability and profitability.