Thomas Haigh
Historian of computing and professor affiliated with computer science at University of Wisconsin–Milwaukee; author of a forthcoming book on the history of artificial intelligence framed as a brand and contributor to histories of ENIAC and modern computing.
Best podcasts with Thomas Haigh
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Dec 8, 2025 • 1h 42min
Thomas Haigh on the History of “AI” as a Brand
Thomas Haigh, a historian of computing and professor at the University of Wisconsin–Milwaukee, dives into the evolution of artificial intelligence as a brand. He shares how the label 'AI' has consistently attracted disparate technologies over the decades. Haigh connects historical AI hype to current trends, stressing the importance of regulation focused on specific applications rather than the broad term 'AI.' He also explores the origins of the label, its cultural roots, and the impact of military funding, providing a captivating look at AI’s complex history.
Dec 8, 2025 • 1h 42min
Thomas Haigh on the History of “AI” as a Brand
Thomas Haigh, a historian of computing and Professor at the University of Wisconsin-Milwaukee, dives into the fascinating history of the brand 'artificial intelligence.' He explores how 'AI' has been used to label varied technologies and why it remains an enduring intellectual brand. The conversation touches on the origins of AI branding, early misconceptions, and how these lessons apply to today’s generative AI hype. Haigh critiques AI's historical narrative and reflects on the implications for future technologies.
