Thomas Germain, a BBC correspondent focused on big tech, shares insights on the urgent need to break up tech monopolies. He discusses government actions against giants like Google and the impact of antitrust measures on innovation. Germain highlights the consumer frustrations stemming from algorithm-driven content and the decline of genuine online creativity. He also dives into Google’s recent coupon controversy and the complexities of AI's role in shaping modern advertising, emphasizing the importance of corporate accountability in the tech landscape.