Thomai Serdari, a professor of marketing, and Ermenegildo Zegna, CEO of Zegna Group, discuss the dominance of European luxury brands, their success despite economic conditions, the evolution of luxury multi-brand platforms, controlling industrial know-how, and the investment potential of luxury goods.

European firms dominate the luxury landscape, accounting for two-thirds of sales. Topics discussed include the challenges and consolidation in the industry, Europe's dominance in luxury goods, and the growth and acquisitions of a luxury platform. The podcast also explores the logic behind acquiring companies in the supply chain and compares returns on investments in luxury goods.