Thomai Serdari

Thomai Serdari, a marketing professor at NYU Stern, provides a historical perspective on Europe's luxury industry, emphasizing its dominance and heritage. Ermenegildo Zegna, CEO of the Zegna Group, shares insights on strategic acquisitions and the challenges faced by luxury brands today. They discuss the resilience of European firms amidst global competition and the delicate balance between exclusivity and accessibility in luxury fashion. The conversation highlights how luxury goods can outperform traditional investments, revealing their evolving status in today's market.

European firms dominate the luxury landscape, accounting for two-thirds of sales. Topics discussed include the challenges and consolidation in the industry, Europe's dominance in luxury goods, and the growth and acquisitions of a luxury platform. The podcast also explores the logic behind acquiring companies in the supply chain and compares returns on investments in luxury goods.