Thimm Zwiener, co-founder of FarmOn, discusses the challenges of providing independent farming advice to all farmers worldwide. They explore the role of technology, such as ChatGPT, in creating a regenerative hotline. The podcast covers building trust and applicable knowledge in regenerative agriculture, exploring current options for farmers seeking advice, and the challenges of accessing advice and monetizing the service. They also discuss unlocking knowledge in regenerative agriculture, setting objectives in the local context, and the potential for agriculture to become more resilient with computation and localized approaches.