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Thijs Kraan
Designer-turned-growth partner who helps designer-founders build founder-led growth engines; advocates daily writing as a meta-skill to sharpen thinking and influence decisions.
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Sep 25, 2025
• 54min
Your Career Multiplier Isn’t What You Think: Designers Who Write, Win With Thijs Kraan
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In this insightful discussion, Thijs Kraan, a designer-turned-growth partner, reveals why writing is the ultimate meta-skill for designers. He shares his journey from web development to a daily writing practice that sharpened his thinking. Thijs emphasizes how clear writing fosters clarity in design and decision-making. He also delves into the benefits of documenting decisions, the three types of writing every designer should practice, and how AI can be a helpful tool without compromising originality. Tune in for practical tips to enhance your writing skills!
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