Thiago Da Costa

Co-founder and CEO of DataGrid, building data and agentic AI solutions for the built environment; serial founder who pivoted his business toward analytics and AI after early traction and a Series A.

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Jan 13, 2026 • 1h

"I Liquidated My Entire Savings to Make Payroll" - Startup Survival Stories - Thiago & Clifton

Thiago Da Costa, Co-founder of DataGrid, and Clifton Harness, CEO of TestFit, share their gripping startup survival stories. Thiago reveals the tough decision to pivot to AI and analytics after a Series A, while Clifton recounts a harrowing moment when he nearly missed payroll, contemplating liquidating his 401k. They dive into the challenges of achieving product-market fit and the common plateau many construction tech companies face. Their candid insights on resilience and navigating crises make for an engaging listen for aspiring founders.

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