Theresa Swinehart

Theresa Swinehart, SVP of Global Domains and Strategy at ICANN, dives into the upcoming round of top-level domain applications. She highlights how brand strategies have evolved since the last application window over a decade ago. The conversation reveals challenges brands face, including high costs and knowledge gaps. Financial support options for new applicants, especially small businesses and those from developing nations, are also discussed. Additionally, Swinehart emphasizes the importance of community feedback and strategic alignment in navigating the dot-brand landscape.