Sadaf Farooqi, a leading obesity researcher, Theresa Marteau, a behavioral psychology expert, and geographer Thomas Burgoine dive into the complex interplay of genes and environment in shaping our eating behaviors. They discuss how cultural cues and socioeconomic factors influence obesity rates, highlighting the challenges of accessing healthier foods. The guests explain the paradox of food pricing and the effectiveness of local community initiatives, revealing that our environment often trumps awareness in driving food choices.