The Devonshire Founder

Rory Sutherland, a savvy behavioral economist and advertising guru, joins the visionary founder of The Devonshire pub in Piccadilly. They dive into how the pub’s retro reopening sparked a surprising customer surge. The founder reveals 38 innovative features like on-site butchery and Ember Grill ovens designed to set them apart. Sutherland emphasizes that quirky elements boost perceived value and shares insights on the balance between creativity and operational challenges. Together, they showcase why unique differentiators matter in today’s competitive landscape.