Tezza Barton

Tezza Barton, founder and creative director of the Tezza app, shares her remarkable journey from a two-person project to a powerhouse with 25M+ downloads and $38M in revenue—without paid ads for four years. She discusses the importance of building a community pre-launch, pivoting pricing strategies after early setbacks, and maintaining a lean, high-performing team. Tezza reveals her unique approach to product-led marketing, collaboration strategies, and the role of AI in enhancing creativity while emphasizing human touch.