Tessa Pettman

Tessa Pettman, Head of Product Marketing at TransferWise, leads a team focused on customer-centric strategies in fintech. She discusses the evolving role of product marketers and their crucial connection to both developers and customers. Key topics include fostering transparency in communications, leveraging customer feedback for trust, and using data analytics for personalized engagement. Tessa also shares exciting plans for new product launches in Asia, showcasing how local insights drive global marketing success.