Tersha Willis
Co-founder and CEO of terrible*, a UK-based merch company known for its artist-first approach.
Best podcasts with Tersha Willis
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Aug 20, 2025 • 1h 13min
How Merch Companies Help Artists Thrive
Tersha Willis, Co-founder and CEO of terrible*, shares her innovative insights on the merchandise landscape. With experience in private equity and fashion, she emphasizes the artist-first approach to merch. The discussion dives into strategies for turning fan support into sustainable income, the importance of data-driven campaigns, and the contrast between online and live sales. Tersha also highlights the power of pre-orders and direct-to-fan strategies that can transform merch into a key element of an artist's long-term success.
May 28, 2020 • 1h 20min
Music Ally's Weekly Show Ep. 5 // Modern Merch with Tersha Willis of Terrible Merch
Tersha Willis of Terrible Merch discusses creating close connections with fans through merch for artists during COVID-19. The importance of quality merchandise in building fan relationships, evolving strategies in artist merchandising, and enhancing user experience on sales platforms are explored. Tips on avoiding common merchandise mistakes, branding strategies, and the future of artists as creative brands are highlighted.
