SEO expert Terry Samuels discusses maximizing on-page SEO content effectiveness in 2024 with personalized AI-generated content, crafting compelling titles and headers, optimizing internal linking, and prioritizing contextual links. The episode explores leveraging ChatGPT for content creation, tailoring conversations with brands for SEO optimization, and optimizing content clusters for keyword rankings. Strategies for boosting SEO through a program and enhancing on-page SEO with strategic internal linking are also covered.