Terry Prone

In this conversation, Terry Prone, a communications consultant and author renowned for her media training with Ireland's political elite, shares captivating stories from her career. She discusses why scripted tactics often backfire for politicians and emphasizes the importance of authentic connections with voters. Terry dives into her experiences with Charles Haughey, revealing how he mastered manipulation and built a web of secrets. Her insights into the political world shed light on the dynamics of power and public perception.

Terry Prone, a veteran political communications consultant and author of 'I'm Glad You Asked Me That', explores the art of political communication. She shares insights on media training as a path to authenticity, not deception. Prone reveals why politicians often become wooden on air and critiques the clash between authenticity and media polish. She reflects on her experiences with leaders like Garret Fitzgerald and Charles Haughey, and highlights the unique impact of radio. Ultimately, she emphasizes the need for concrete communication over vague rhetoric in politics.