Terri Ross, Founder and CEO of Terri Ross Consulting and APX Platform, is a leading expert in practice management for medical aesthetics. In this engaging conversation, she reveals the importance of a unique value proposition in attracting clients and effective communication in aesthetic patient care. Terri also discusses transforming sales into educational opportunities and the significance of charging for consultations. Additionally, she addresses customer acquisition challenges and the financial implications of investing in expensive equipment, stressing the need for strategic planning in med spas.