Terri-Lynne Anderson

Lara Triozzi, CEO of Market Launcher, and Terri-Lynne Anderson, Sales Manager, dive deep into the evolving landscape of B2B prospecting. They discuss the shift from quantity to quality in outreach, highlighting personalized strategies that resonate with potential buyers. The duo emphasizes the importance of understanding industry nuances and effective messaging to engage decision-makers. They also explore the synergy of AI in sales while stressing the necessity of human connection in complex sales situations. Tune in for actionable insights!