Terri Cavanaugh

In this engaging discussion, focus group experts Terri Cavanaugh, Ari Virgil-Paige, and Aaron Feuer from Screen Engine share their insights on the art of audience testing in filmmaking. They reveal why honest audience feedback is crucial, highlighting the game's changing first question that sparks rich conversations. Each guest outlines their approach to moderation and the vital skills needed to navigate diverse responses. They also tackle the challenges of managing difficult respondents and advocate for prioritizing audience needs over personal agendas.